100 years

The evolution of style

Design in the History of Maserati

Over Maserati’s 100 years of history, all the most famous, renowned designers have created cars bearing the brand’s badge. From Pininfarina to Giugiaro, by way of Zagato, Frua and Allemano, but also teams of Maserati’s in-house designers such as Lorenzo Ramaciotti or Marco Tecone, not to mention Vignale, Bertone and Ghia: all with the same aim of creating cars that would represent the excellence of Italian style and sporting verve. However, over Maserati’s history aerodynamics have also had a great deal of influence on the cars’ lines, and its designers have combined exquisite stylistic solutions with state-of-the-art aerodynamic performance.

The Evolution of Design

Through the evolution of its cars’ lines, Maserati has led the way in automotive fashion, with unique cars, elegant yet sporty, always with highly personal, distinctive lines. From the rounded, curvy, sinuous details of the brand’s early years, its cars gradually evolved to become larger, longer and more streamlined. Then in the Sixties design evolved further, making Maserati’s cars a perfect symbiosis of clean lines and sinuous surfaces, with a unique style recognisable all over the world. The shapes of the Seventies were more angular, as technological development led to new aerodynamic solutions, flat lines and sharp edges, and evolved into the right-angled shapes of the Eighties and Nineties, which themselves opened the way for the sleek lines of today, more rounded but just as streamlined and eye-catching.

Carrozzeria Allemano

The Carrozzeria Allemano carriage works was founded in Turin in 1928 by Serafino Allemano and immediately won recognition for its masterly panel-beating and the style of its lines. Amongst Carrozzeria Allemano’s most important projects was the order received from Maserati for the creation of a special version of the A6G-2000 in 1954. Over the years which followed, the paths of Maserati and Allemano crossed again and their association led to the birth of real masterpieces including the Maserati 3500 GT and the Maserati 5000 GT.


Bertone is one of Italy’s longest-established carriage works; it was founded in 1912 by Nuccio Bertone. Needless to say, the Bertone brand has written page upon page of automotive history, and it has also created a large number of Maserati models; the Maserati Khamsin, Maserati 5000 GT, Maserati 3500 GT and the second generation of the Maserati Quattroporte, to name just a few.

Pietro Frua

Pietro Frua was born in Turin in 1913 and, after graduating from the Fiat Technical College as a draughtsman, he began a fast-moving career that was to make him one of the greatest automotive designers of the entire Twentieth Century. In the Fifties and Sixties, Frua designed a large number of cars for Maserati, also signing the design for the 1963 Quattroporte and creating special versions such as the Maserati 3500 GT Frua Coupé and the Maserati A6G, in the three variants of berlinetta, spider and coupé. The Maserati Kyalami and the Maserati Mistral were also his work.

Marcello Gandini

Marcello Gandini was born in Turin in 1938 and won a position on the Mount Olympus of Italian designers from the mid Sixties. After being chief designer with Bertone, Gandini left the firm in 1980 and began to create cars of his own account. It is to the pen of Marcello Gandini that we owe cars such as the Maserati Shamal, Maserati Khamsin and the fourth generation of the Maserati Quattroporte.

Giorgetto Giugiaro

Giorgetto Giugiaro, born in 1938, showed impressive creativity as a designer from a very early age. When he was just 17, Giugiaro was already a member of the team of designers headed by Dante Giacosa at the Fiat Design Centre, and he was soon hired by Bertone and then by Ghia, before moving on to found Italdesign Giugiaro in 1968. His is the inspiration behind cars such as the Maserati Kubang, Maserati Boomerang, the third generation of the Maserati Quattroporte, Maserati Merak, the first Maserati Ghibli, Maserati Bora and the Maserati MC12.


Pininfarina was founded in Turin in 1930 and immediately began operation as a carriage works, giving clear proof of its capabilities from the outset. Over the years, Maserati and Pininfarina have worked together on several occasions, in an association which has created some of the most popular models of all time and concept cars, such as the Maserati Birdcage 75th, which have thrilled car enthusiasts. Pininfarina’s works include the Maserati A6 and A6G, the fifth generation of the Maserati Quattroporte and the Maserati GranTurismo, styled by great names in contemporary design such as Jason Castriota, who also created the Birdcage 75th, Lowie Vermeersch and Guglielmo Cartia.

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