100 years

The trident

The Trident: the evolution of a symbol

The Trident, the symbol of a myth. The badge used on all the racing cars in Maserati’s history, which has remained constant throughout the evolution of the brand and its style, technology and performance, accompanying all the victories and successes of Maserati cars. A symbol that originated in myth and has survived practically unchanged down to the present day. Maserati has always derived a distinctive identity from its Trident badge, which has appeared since the start of its history on its racing cars and on the road models which have followed them.

Conceived by the Marquis de Sterlich and Mario Maserati

In about 1920 the brothers moved to more suitable premises and also transferred the manufacture of spark plugs to the new location, under the new name of Officine Alfieri Maserati SA. Since it was intending to build its own car to compete in the various international races, Maserati needed a logo that would ensure that its new car would stand out from the crowd. So it was decided that Mario Maserati, the artist brother with very little interest in cars and racing, should create a new symbol for the planned cars. Mario was immediately advised by the Marquis Diego de Sterlich, family friend and supporter of Alfieri Maserati, who suggested that he should base his design on a motif from the statue of Neptune on Piazza Maggiore in Bologna, where Officine Maserati was located at that time. With this in mind, Mario decided to use Neptune’s Trident and to underline the firm’s link to Bologna by using the city’s colours, red and blue, which he used, and which are still in use today, on both the Trident and the Maserati name.

The statue of Neptune

A figure of iconic importance in Maserati’s history has dominated Piazza Maggiore in Bologna since the Sixteenth Century. It was the city’s Fountain of Neptune that inspired the Maserati Trident logo, symbolising both Bologna itself and the automotive brand. Designed by Sicilian painter Tommaso Laureti in 1563, the Fountain of Neptune was then produced in bronze by Flemish sculptor Jean De Boulogne, also known as Giambologna. The magnificent fountain was completed in 1565 and has been conserved down to the present day as one of the city of Bologna's most important monuments.

A badge of prestige

The Trident has always been a badge of prestige, a traditional logo that has appeared on all the cars in Maserati's history. Inseparably linked to the Maserati brand, the Trident underlines the exclusive status of the firm’s cars and their identity as masterpieces of elegance, luxury and sports car performance. From the A6 to the six generations of the Quattroporte and from the 3500 GT to the Mistral, by way of all the Ghibli and Biturbo versions and dozens of other masterpieces, the Trident has enjoyed pride of place on all the models in the Maserati brand’s history.

From the first Maserati Tipo 26 back in 1926, to the modern Maserati range, the Trident has always identified all the Italian brand’s creations. Over time, the badge has changed shape from a rectangle to an elongated and then a slender oval, but it has always had the Trident symbol in its centre. A symbol of excellence, prestige and exclusiveness, expressing all the brand’s racing pedigree and the history of the Maserati myth. The GranTurismo, GranCabrio, Quattroporte and Ghibli all proudly bear the three-pronged Maserati logo, speaking straight to the hearts of thousands of fans all over the world every day. A symbol of success, passion and technology, of racing performance and elegance: long live the Trident.

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